I’m proud to announce the launch of my first handbook, The Business Owner’s Guide to GDPR, packed with all the essentials you need to know to handle data with confidence.
As a GDPR expert who is also a certified Information Privacy Professional, member of the International Association of Privacy Professionals, and accredited member of the Data & Marketing Association (DMA), I’ve worked with many businesses over the years. I know that navigating the complexities around UK GDPR can be overwhelming. Unfortunately, this can lead some to fall short of their legal obligations, or miss out on a wealth of opportunities to use customer data to grow their business – sometimes both.
My handbook is designed to show you that GDPR need not be scary or complicated. The easy-to-follow information gives an overview of the essentials with none of the jargon, helping you and your team understand what you need to know and how to put it into practice. Divided into two sections – ‘What you need to know’ and ‘Making GDPR work for you’ – it covers:
- What personal information you can ask for and use
- How long you can keep it
- What rights individuals have over their data
- The role and responsibilities of a Data Protection Officer
- Staff training and use of data
- How to share data responsibly
- Understanding Data Subject Access Requests (DSAR) and how to respond
- What to do in the event of a data breach
- Using data for marketing & growth
- …and much more
Whether you’re a start-up just beginning to get to grips with data legislation, or are an established business a few years down the line, the handbook will bring you up to speed and empower you to take control of your data.
If you’ve ever worried about the potential risks of a breach or fine, or are just not sure what you can or can’t do with your customer data, this book is for you. Read it cover to cover, or dip in and out to plug any gaps in your knowledge.
To buy your copy for just £19.50, visit https://www.businesstamer.co.uk/resource-hub/
Not sure if it’s for you? Check out this feedback:
Joanna Gargiulo of LS Marketing “I read your book and I think it’s very well put together. It’s really comprehensive and I like the ideas on how to put things into practice. It’s technical but it all makes sense.”